To those of you who have faithfully used earth-friendly papers since the days when recycled papers resembled tree bark, you are about to be rewarded.

Neenah Paper has just announced that Avalanche White, its 99+ brightness white sheet, is now FSC Certified. This very popular blue white sheet is a sleek and sophisticated option within the realm of environmentally favorable papers.

It is available in CLASSIC CREST, CLASSIC Linen, CLASSIC Laid and CLASSIC COLUMNS Papers -- four very different, premium finishes -- in a wide range of weights from 24lb. Writing to 130lb. Double Thick Cover. That plus matching envelopes makes FSC Avalanche White a highly appropriate choice for identity and communication design.

This is the latest addition to Neenah Paper’s ever-increasing portfolio of Forest Stewardship Council (FSC) Certified papers. In response to the rising demand for premium, third-party certified papers made with fiber from well-managed, responsible sources, Neenah Paper is committed to expanding its FSC, Carbon Neutral and Green Seal Certified product offerings. The strategy appears to be working. To date, 67% of Neenah Paper’s premium uncoated papers contain a minimum of 30% post consumer recycled fiber and the number of FSC Certified products has more than doubled since 2006.

“With the addition of Avalanche White to our FSC portfolio following the certification of STARWHITE Papers in 2007, we are sending our customers a strong message: sustainability doesn’t have to mean sacrificing color, weights, finishes, or brightness,” says Meredith Grant, Product Manager for Neenah Paper.

A Year of Growth
It’s been a year of aggressive transition, and one indication that Neenah Paper has successfully completed integrating new brands into its existing portfolio is the consolidation of all Neenah Paper FSC Certified products under a single chain of custody certification number (SW-COC-000885), including those products previously certified under the Fox River Paper number.

Also this year, under Neenah Paper’s purview, previous Fox River brands such as SUNDANCE, STARWHITE and CORONADO Papers got a makeover that included more than new environmental certifications. Fresh new colors, finishes, and weights have added depth to these proven paper collections. Others like the very popular ESSE and OXFORD Papers as well as UV/ULTRA II and CLEARFOLD Translucent Papers have been reorganized into new Neenah Paper swatchbooks. 

Neenah Paper will continue to provide an unsurpassed selection of premium uncoated papers while simultaneously developing solutions to reduce its environmental footprint. The future of environmental responsibility looks bright. Indeed, a brighter shade of green at Neenah Paper.

To obtain Neenah Paper swatchbooks call 1-800-994-5993 or e-mail samples@neenahpaper.com.

For more information on Neenah Papers visit www.neenahpaper.com.

6/25/08