Chances are, you love White, whether you’re designing the invitations for a spectacular celebrity event or specifying paper to announce your next office party.

And, Neenah’s STARWHITE Text and Cover promotion, “Whites for All Occasions,” is the place to look for inspiration. The paper mill you think of for texture and color is the mill to think of for Whites, too.

What makes the flagship STARWHITE Brand White Hot? From casual to glamorous … cool whites to warm … there’s no limit to the kinds of stellar designs you can create. 

Furthermore, STARWHITE Papers are now also North America’s first triple-certified 100 percent FSC-Pure, Green-e certified and Carbon Neutral brand. 

Joining the existing palette of four whites and two pearlescent flash colors, which includes Sirius (98+ brightness blue white), Tiara, Archiva, Natural, Flash Pearl and Flash Blue, are two new flash colors: Flash White and Flash Natural. 

With its set of unique finishes, STARWHITE is also known for its extraordinary printability. The diecut waterfall inside the promotion displays the variety of these distinct surfaces, showing contrast from sheet to sheet.

Smooth and Vellum are traditional surfaces, while the new Flash, Hi-Tech and Soft Touch finishes add flair and intrigue to your designs. 

The two Flash offerings — the fastest growing of all STARWHITE Papers — have a pearlescent quality that is exuberant, over-the-top and charges through the transparent qualities of ink to create a metallic sheen. Hi-Tech has a “groovy” soft ridge effect — a precise linear pattern that improves ink holdout for outstanding color reproduction.

The third new finish, Soft Touch, is sure to become a “destination paper” that designers will be eager to use.  It is available in Sirius and Natural colors in 110 lb. Cover.

The wrap-around cover with diecut is printed using Soft Touch, giving the image of a champagne bottle a special touchability, and interest is added with a clear gloss foil stamp that shimmers and catches the light.

According to Jim Lindbeck of Wisconsin’s Independent Printing, which printed the current STARWHITE Paper Swatchbook, “The new Soft Touch finish has an extraordinary finish, is delightful to the touch and is an effortless sheet to run through a printing press. It has a soft, organic, vinyl-like surface that provides incredible four color and embossing opportunities.” 

The rest of the promotion takes you from one star-studded image to another. The first image evokes old-Hollywood charm as it captures a woman elegantly dressed in a white evening gown making her way to a gala occasion. Closer to the end of the booklet, Elvis — 70s superstar —belts out a tune while decked out in his trademark studded leisure suit. 

In between, we’re treated to the range of textures Neenah’s papers can emulate:  the velvety plushness of a shag carpet printed using Vellum, the soft tones of a woman’s skin printed using Soft Touch and the sparkle of a disco ball enhanced by Flash Cover weight paper.

You can see why STARWHITE Papers are universally loved by trendy, up-and-coming creatives and more seasoned or conservative graphic designers alike. 

When is White Green?
STARWHITE Writing, Text and Cover Papers — now brilliantly Neenah Green — are helping reshape how the design world thinks about sustainability. 

As the first and only premium uncoated brand on the market with three environmental certifications, it is 100 percent certified FSC Pure, Green-E certified and manufactured Carbon Neutral.

The fact is you can buy virgin paper and still support responsible forest management. The FSC Pure label means the paper is made only with virgin fiber that comes from a forest certified by the Forest Stewardship Council. 

“Being green and buying virgin fiber aren’t mutually exclusive,” says Gabe Bolton, the U.S. Chain of Custody Coordinator for SmartWood, the certification arm of the Rainforest Alliance. “Virgin fiber is still a significant requirement. In fact, buying FSC Pure fiber can be a more environmentally friendly choice because you can’t always know where post-consumer waste has come from. However, with fiber labeled FSC Pure, you can be assured of where it comes from — an FSC-certified forest.”

STARWHITE is also made entirely with renewable energy, which is an alternative to energy derived from fossil fuels such as wind, solar, low-impact hydro and biomass. Green-e is the nation’s leading independent certification and verification program for renewable energy products

Neenah Paper has committed to purchasing over 48 million kWh of Green-e certified renewable energy annually from the Wisconsin Energy Corporation subsidiary We Energies Energy for Tomorrow program. By supporting its local utility, Neenah Paper is directly offsetting the production of electricity from fossil fuels in Wisconsin, growing the utility’s renewable energy program, directly increasing demand for renewable energy resources and reducing local air emissions.

We Energies is one of only 14 utility renewable energy programs certified as Green-e in the country. For the seventh straight year, it has been ranked among the nation’s top 10 green energy programs, according to the U.S. Department of Energy’s National Renewable Energy Laboratory.

Just when you thought they couldn’t get any greener, STARWHITE Papers are also now manufactured Carbon Neutral. As a member of the Chicago Climate Exchange (CCX), Neenah voluntarily committed to reduce carbon dioxide (CO₂) emissions by six percent below its baseline by 2010.

The CCX is the world’s first and North America’s only voluntary but legally binding greenhouse gas emissions reduction, registry and trading program. Neenah is exceeding target reductions and is offsetting 100 percent of the emissions associated with the manufacturing of STARWHITE Papers, now a Carbon Neutral brand.

For further information about STARWHITE Papers, please contact your local authorized Neenah Paper merchant or call 1-800-558-5061 and press “5.” Order your own copy of the new swatchbook at samples@neenahpaper.com.

10/17/07