For the large contingent of designers that subscribe to this e-newsletter, it will be great to read that your importance to the print buying function is getting more and more recognition.

Case in point - on August 27, Bob Wagner, vice president of creative services business and premier partners program, Xerox Corporation, led a Webinar for about 60 Premier Partners titled “26 Billion Reasons to Partner with Creatives.”

The session took its name from an eye-opening statistic reported by Frank Romano, professor emeritus from the school of print media at the Rochester Institute of Technology, stating that creatives buy $26 billion of print per year, but according to Xerox, only 15 percent of digital printers proactively market to creative professionals.

Xerox encourages digital print providers to make compelling presentations to their prospects by doing their homework before meeting with potential clients, being knowledgeable about their markets and providing creatives with innovative digital print samples.