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What Was Lost Is Now Your Find
Mohawk Fine Papers explores a rare scientific discovery in its new multi-lingual promotion, Lost. The recently released promotion, printed on FSC-certified Mohawk Options 100% PCW paper, tells the story of the Wollemi pine, a tree thought to have been extinct for more than two million years.
Lost was designed by award-winning designer, Abbott Miller, Partner, Pentagram NY. Miller chose Wollemi as the subject for this promotion because its story epitomizes the resiliency and fragility of nature, and the responsibility we have to share and conserve that message.
“It’s a fascinating story. The text in the book is written in four languages (English, German, Spanish and Chinese) to express the global issue -- realizing the power of nature, and the importance of helping to conserve it. Mohawk shares that belief and is an active proponent for sustainable practices,” says Miller.
Please go to Lost to request your copy of this new Mohawk Fine Papers promotion.
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