Domtar introduced a new Lynx Opaque promotion entitled “Born to Print,” giving readers a window into the world of chopper-style motorcycles featuring images of colorful, motorized works of art and the even more colorful people who ride them.

Produced on a conventional press, the majority of the brochure was printed using conventional 4-color process ink plus a spot metallic and a dot-for-dot dull varnish. Duotones are always opportunities for creativity with the right photo and interesting examples abound here.

“Born to Print” features the photography of Michael Lichter, a photographer who is not only a rider himself, but also one of the preeminent photographers in the chopper community.

Riders are passionate about their bikes and their lifestyle and the “Born to Print” promotion captures this passion as well as the passion for paper and delivers it all with attitude.

Contact your local paper distributor for a copy of this promo.