Printing and mailing industry consultant Mike Porter has compiled tips and practical advice for managers charged with getting corporate documents printed or into the mail. For the first time, information for these individuals who are critical to the production of successful customer communications has been compiled into a single, easily understood resource.

This book covers important aspects of the entire document workflow and is organized into categories such as quality, productivity and cost control. It stresses the importance of considering the entire document workflow, from document design and material specifications all the way through printing, inserting and mailing.

There are dozens of details that must be addressed in any printing and mailing project. Neglecting any one of them can affect the cost, turnaround time, and effectiveness of the final product. This book encourages managers to become involved in those upstream decisions that can have such a dramatic effect on their ability to create and deliver the final product.

You can read an excerpt or purchase the book through Port Mist Publishing.