MetalFX Technology launched its new myColorViz creative design and visualization software for Adobe Photoshop at drupa 2008. The product allows you to design, visualize and communicate artwork in a 3D environment to ensure color consistency in a ready-to-print file by accurately predicting metallic printing effects and colors on screen.

MetalFX Business Manager Jim Walker said, “drupa 08 was a tremendous platform for showing the MetalFX standard and products, which cater to the graphic arts and printing industry, offering the ability to design and print with thousands of metallic shades in one pass of a 5-color press.”

Thousands of brand owners, designers, printers and distributors from around the world were treated to dazzling printed samples including labels, carton board packaging, posters and commercial print as well as MetalFX presentations taking place throughout the day at the company’s biggest and boldest show stand yet.