The Bennett Group, Inc. announced its “Barcode to Bottom Line” certification program developed for the direct mail/marketing industries.

Certification is earned when you successfully complete testing for at least five titles currently available in the Barcode to Bottom Line Information Series for the Business of Mail.

The series is a self-paced mailing education program contained in a set of books and CDs. It has a constant focus on the economic factors that affect any business, large or small that creates mail and uses the U.S. Postal Service. Titles currently available include:

- Design Your Way to Postage Savings
- Printers Expand into Mailing – 10 Steps to Success
- Direct Mail “Green” Initiatives
- Gateway to Successful Addressing
- Variable Data and Dynamic Direct Mail
- Marketing Your Mailing Services