In this free webinar entitled “HABIT,” PaperSpecs and Neenah Paper will show designers how certain habits can enhance (or deter) creativity.

Palo Alto, California – September 2, 2010 –

“Paper is a medium in and of itself, bringing with it tactile characteristics like texture, color and weight that play a role in the communication experience and effectiveness of a message,” says featured guest speaker Stefan Mumaw.

“As the creative director of Reign Ad Agency, and author of four books on the subjects of design and the creative process, Mumaw brings a truly unfettered creative spirit to this webinar. He’ll provide attendees with new approaches to developing generally more creative habits as well as how to use paper specifically to spur creative thinking,” says Sabine Lenz, founder and CEO of PaperSpecs.

Mumaw will explore:

• What kind of habits can positively influence our creativity
• Which habits can negatively influence our creativity
• How our personal creative habits impact concept choices, design choices and paper choices
• How purpose, restriction and action are essential ingredients in forming habits that improve creative output

“There’s so much we pass every day that if we learned to see it again, it might provide amazing inspiration for our work,” says Mumaw.

• Do you use the same three papers all the time?
• Do you choose white paper for nearly every project?
• Do you always use smooth paper for photography?
• Do you do the matchy-matchy on identity systems?

If you can answer yes to any of these questions, then HABIT is a groundbreaking webinar that you can’t miss. It’s designed to help you shake off those stale assumptions, open new channels for viewing the role of paper and develop the habits that lead to more creative ideation.

This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

About Stefan Mumaw
Stefan Mumaw is the creative director and “purveyor of all that rocks” for the small Kansas City-based ad agency, Reign. He graduated with a BFA in Graphic Design from Chapman University, Orange, CA in 1996. Since that time, he has written two books on the subject of Web design, “Simple Websites” and “Redesigning Websites” as well as two books on the subject of creativity, “Caffeine for the Creative Mind” and the follow-up title “Caffeine for the Creative Team.” He is currently writing “Chasing the Monster Idea,” an exploration of what makes ideas go from good to great and great to monster. He lives in a suburb of Kansas City with his wife, Niqua, his daughter, Caitlyn, and Ed the cat, who is for sale. Make an offer.

About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah recently signed an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST, CRANE’S BOND, CRANE’S LETTRA, CRANE’S PALETTE and CRANE’S Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.

About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. PaperSpecs currently features more than 4,300 papers from over 70 mills with a staff dedicated to updating the specifications daily. PaperSpecs members have access to this powerful database as well as the ability to order sample sheets and the latest swatchbooks and mill promotions. Take a virtual tour of this convenient, current and comprehensive online paper selection tool to see how you can find the perfect paper in less than 60 seconds.

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Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.

Contact

Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152

2:00 – 3:00 p.m. Eastern (11:00 a.m. – Noon Pacific)

In this free webinar entitled “HABIT,” PaperSpecs and Neenah Paper will show designers how certain habits can enhance (or deter) creativity.

“HABIT” is a groundbreaking webinar that you can’t miss featuring guest speaker Stefan Mumaw. It’s designed to help you shake off those stale assumptions, open new channels for viewing the role of paper and develop the habits that lead to more creative ideation.

Go to www.paperspecs.com/webinar for more details and to register. The “HABIT” Webinar is FREE thanks to the generous support of Neenah Paper.

Titled “The Racquet Sport,” the stepped, French-folded, wire-o bound piece shows off the capabilities of the 111 lb. silk cover and 100 lb. gloss text with Toyo UV 4-color process inks, register embossing and some great visual and tactile coating effects.

Continuing the sports theme that unites the marketing materials for all Unisource brands, the ball used for each of the various racquet sports presented serves up the creativity on this promo.

The Matkot ball has a thermochromic coating, which when rubbed (please don’t scratch it) reveals a message. Racquetball partners with a soft-touch coating, and Frontenis sports a UV pearl coating. The UV raised coating aces a Pickleball, while UV matte coating puts a new spin on the old Paddleball.

To request a copy of “The Racquet Sport” promotion, please e-mail uwwmarketing@unisourceworldwide.com.

The product development team set its sights on creating a new label facestock that maintains a premium appearance, and consistently performs well and in all aspects of production, from pressure sensitive laminating and label printing, to diecutting and high speed label application.

“Pressure sensitive converters want stunning label graphics for their brand owner customers, delivered on a North American sourced label paper that meets their stringent quality standards and maximizes operational efficiencies,” said David Diekelman, executive director of sales and business development for specialty papers.

OptiLabel HB joins NewPage’s other label facestock papers, including Sterling Ultra C1S, Oxford HB, OptiPrime Family, OptiTherm and UniTherm.

The five Best of Show winners are: California Academy of Sciences for Evolution at the California Academy of Sciences; Cahan & Associates for TED Program Guide; Toth for Folio No. 3, Pilot New York for The End; and Paper Culture for The Faces of Stationery.

The mobile version of www.versopaper.com features a simple and efficient user interface that provides quick access to Verso product specifications, contact information for the company’s inside and outside sales representatives and investor relations information.

“Future phases of this mobile site will include the ability for our customers to access their own order information and search for available inventory, enabling them to get the information they need to make decisions more quickly, even when they are on the go,” says Mike Weinhold, senior vice president of Sales and Marketing.

To access the mobile version of Verso’s corporate website, just enter www.versopaper.com in your smart phone’s browser.

“We are honored that AIGA has agreed to host this year’s I.D. Annual Design Review,” said Gary Lynch, publisher and editorial director of F+W Media’s Design Community. “The affiliation reflects the true interdisciplinary nature of design and the leadership role AIGA plays in recognizing great design across all disciplines.”

“AIGA and I.D. have been closely aligned in our commitments to showcasing great design—design that intrigues the spirit and works beautifully in meeting the challenges of often difficult problems,” added Richard Grefé, executive director of AIGA.

To learn more about the exhibit, please visit www.aiga.org/exhibit-id-2010-design-review.

Last year, the Postal Service recycled more than 220,000 tons of paper, plastics and other waste.

Recycling containers are locked and feature a narrow opening — about the width of a magazine, so the mail, and customer privacy, is ensured. Photos of the recycling containers and a complete list of participating post offices can be found in the USPS green newsroom and at www.usps.com/green.

On October 7 at TEDx Cincy, videos and live speakers will spark discussion and connection among Cincinnatians. Organized along the theme of Passion, the conference will feature many of the area’s leading thinkers, innovators, artists, philosophers and entertainers.

TEDx Cincy is organized by a partnership led by the LPK design agency and backed by Proctor & Gamble, the Cincinnati USA Regional Chamber and Agenda 360.

While plastics certainly meet these criteria, many marketers have a growing concern about their use, in terms of sustainability and environmental impact as well as their burden on the waste stream.

Monadnock Paper Mills has worked with leading brand owners to develop a new line of durable papers that is an alternative to plastics. Unlike conventional plastics, these papers are designed to provide maximum performance while minimizing environmental impacts.  Unlike the plastics they are designed to replace, all of these new papers are all

• Made with Renewable Resources
• FSC Certified (SW-COC-001160)
• Manufactured Carbon Neutral
• Manufactured with 100 Percent Renewable Electricity

Durable Tags
Designed as a replacement for HDPE, Styrene and PLA plastics, Monadnock Envi PC 10 Durable Tag is made from 10 percent postconsumer recycled fiber and is ideal for high-moisture applications such as horticulture tags and wraps, as well as exterior point-of-purchase (POP) signage where quality printing and water resistance are required. The stock diecuts, embosses and foil stamps while also resisting fading and curling, and prints using standard offset.

Durable Packaging
Monadnock Duraprint turned-edge stocks are engineered to be a replacement for plastic laminates in projects where durability, detailed printing and repetitive folding are required. Perfect for slipcases, media box sets and two-sided posters.

Duraprint turned-edge covering stocks print, emboss and foil stamp beautifully, while providing the durability and crack-free folding these specialty applications demand. Available in two grades, Duraprint 7 is a C1S (coated one side) stock, and Duraprint 77 is a C2S (coated two sides).

Gift Cards and Hotel Keys
Made from wood fiber, Envi C2S Card stock is an environmentally preferable replacement for heavy plastics often used in retailer gift cards and hotel keys. Envi C2S Card stocks are durable, recyclable and print crisply using standard offset printing techniques. These papers emboss and foil stamp beautifully and are available in two- and four-ply construction.

Backlit Posters
Ultraform Backlit Poster is a C2S (offset or solvent inkjet coated) paper substrate designed to replace plastic films, while delivering superior color resolution and print fidelity. Designed for use in backlit poster applications such as transit shelters, airports and movie theaters, Ultraform is engineered to provide excellent thermal stability and outstanding moisture resistance.

Flame Retardant POP
Envi Flame Retardant Poster is an offset printable poster paper designed to retard flame spread. This paper is specifically designed to meet the needs of any public POP application such as retail environments, school buildings, theatres, auditoriums and other similar locations.

Wallcovering
An alternative to vinyl wallcovering substrates, Envi PC 10 Wallcovering is available with a matte finish print coating that is both washable and scrubbable. Envi PC 10 Wallcovering is a 10 percent postconsumer recycled content paper that hangs with ease and removes cleanly from the wall without delamination. Envi is PVC-free and designed to improve environmental footprints as well as indoor air quality. Envi meets California state code 01350, governing indoor air requirements for office and school environments. Envi is Class “A” rated by the ASTM E 84 standard for both flame spread and smoke generation.

Food, Wine, Beverage Labels
This revolutionary label paper is one of the most environmentally responsible label stocks available. Manufactured using 100 percent postconsumer recycled fiber, it is an uncoated paper that imparts a natural fiber texture. It is designed to print offset, flexo and screen, and can be foil stamped and embossed. The sheet maintains its integrity and brightness, even when wet. Envi PC 100 Wet-Strength Label is suitable for paste application and for use with release liner systems.

More Answers
Monadnock encourages designers and brand owners to consider Monadnock’s alternatives to plastics for a wide variety of applications. Monadnock Paper Mills has recently assembled many of its new plastic replacement papers in a new “Monadnock Durable Papers” swatchbook.

Monadnock is a pioneer in the manufacture of environmentally responsible papers that can be engineered for custom technical, packaging, printing and graphic arts applications, and also engineers custom solutions for specific paper and plastic replacement needs.

If you have a project that requires a special solution, Monadnock may be able to help. For more information about Monadnock Paper Mills’ full array of sustainable durable papers, visit www.mpm.com.

To request a new Monadnock Durable Papers swatchbook, please e-mail sampleroom@mpm.com.