We have a number of great Webinars planned for you in the upcoming months. From getting out of your folding rut, to … you just wait and watch this space.
Mind Your Color March 2, 2010
Back by popular demand, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, returned to share his valuable knowledge on color theory and practice. Color evokes emotion in the spaces we inhabit, bestows human qualities to the products we sell and distinguishes the companies we brand. Successfully communicating color for print requires added technical savvy – and that’s what this Webinar was all about. Dejan provided advice and tips on RGB vs. CMYK color space, paper’s effect on color and the proper conditions for viewing color. So if you want to better understand and manage color-related issues, this session is a must-see.
INK on Paper: Beyond Your Line of Sight February 11, 2010
The beauty of colorful, rich, dense inks are so satisfying, but there’s more than meets the eye when it comes to ink … and clients’ needs. Jeff Ashton, vice president of Operations for Quality Inks & Rollers, reminded us that there are durability issues in terms of sun exposure or unwanted color shifts during certain finishing processes or even the fundamental ability to dry properly on a particular substrate that can make or break the most creative printed piece. And to help us plan for theses issues and more, he covered Ink Components, Green Ink, Color, Eco Trends and Special Effects in this primer on all things ink.
There’s a whole new world of alternative papers out there. The variety of end uses for them is nearly limitless. Our guest speaker Bosy Colak, president of Strategic Responses, revealed the different types of synthetic, mineral and plastic papers available today and when it makes creative and financial sense to use these alternatives. He discussed the finishing possibilities as well as the environmental aspects of synthetic papers, how to successfully design with alternative papers, how to print with them on digital and offset presses, the different types of polyester and plastic papers and their benefits and pitfalls.
In this Members Only Webinar, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, revealed the power and effectiveness of a life with print. Citing invaluable hard data and showing provocative examples, Dejan cemented print’s role as an essential element in any successful integrated marketing strategy. Research shows that print is second to none when it comes to consumer trust and translates into more brand awareness, higher ROI and better mnemonic retention.
Beyond the Tri-fold Webinar September 24, 2009
There’s tangible value in knowing as much as you can about folds. Properly preparing files for folded pieces can save you costly fixes. Plus, using a new folding style can breathe fresh life into brochures, flyers and pamphlets. Trish Witkowski, founder of foldfactory.com and creator of the FOLDRite system, brought her passion for folding and knowledge of the techniques to this terrific Webinar. She covered the relationship between folding and paper, the eight folding families you should know, tips on folding compensation, key folding lingo and LOTS of creative folding inspiration.
In this Members Only Webinar, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, brought the myriad design possibilities of varnish and coatings to life. He discussed the advantages and disadvantages of each type of coating, their environmental attributes and factors to consider for choosing the right paper. Attendees received a copy of Sappi’s beautifully printed “The Standard #3” to further illustrate the creative expressions achievable with varnish and coatings …
Sabine Lenz, founder of PaperSpecs.com, designer, writer and speaker on paper issues and educational topics related to the paper industry, applied her no-nonsense approach to bring attendees a straightforward explanation of green paper terminology.
She deciphered acronyms like PCF, TCF, SFI, FSC and PCW in easy-to-understand terms and showed attendees how they can improve their green footprint with every paper purchase they make – confidently specifying paper that meets their environmental and sustainability goals without sacrificing creative vision or marketing power.
Stuart Slater of POMCO (Philadelphia, PA) brought his passion for helping designers achieve their vision to this Webinar about engraving, embossing and foil stamping. He reviewed the basics of the processes, discussed how to approach these techniques as a design element, when to use them individually or combined, how to prepare files and what papers work best so you can maximize the effect to enhance your return on this investment.
If you’ve ever gotten an unexpected color surprise on press with that perfect image or prepared a print-ready file to save time and money only to end up spending more time and (gulp) even more money to have the printer fix it, you’ll want to listen to Daniel Dejan, North American ETC Print and Creative Manager of Sappi Fine Paper, reveal the critical areas where most of these print challenges are generated and how to avoid them.
