It's complicated. Paper that is.

There is no doubt that paper is an essential part of your project, but mill consolidations, discontinued paper lines, and updated paper properties can frustrate you and cost you precious time and money.

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Checklist For New Buyers & Designers

New print buyers can get overwhelmed by what they need to know. This became clear during a Q&A at our print buyers' conference last fall. The newest buyers posed the broadest questions during a Q&A forum. "How do I find a printer to produce our product catalog?" "How do I know when to print something digitally and not offset?" "Why doesn't every company have an in-plant facility instead of going outside for print?" These new buyers raised good points - but the answers are not easy. I explained why. ...more

Have Your Digital Space & Eat It Too
If you’re glad that the days of plain “vanilla or chocolate” are gone, but get a brain freeze at the thought of picking from 131 flavors, then Wausau Paper’s new Web site, Digital Space, may be for you. ...more
 

Just the Basics Ma'am, Paper Basics
Everything you ever wanted to know about paper is rolled into one simple, concise and well-organized booklet from Mohawk Fine Papers called Paper Basics. ...more
 

Green Pathway Lined with Printers
Hundreds of graphic communication professionals recently converged on Indianapolis to hear about "Green Pathways to Sustainability" at the National Environmental, Health & Safety Conference, an event co-sponsored by Specialty Graphic Imaging Association (SGIA). ...more
 

The Bridges of Multnomah County
That’s right … Madison County isn’t the only place with great bridges! Showcasing their Sonoma and Nature Web lines in this promotion, West Linn Paper Company takes you on a tour down the Willamette River, traveling past the bridges in Portland, Oregon. ...more
 

"I was reluctant because merchants and merchant spec reps were calling on us and I thought they were keeping us up-to-date. In the last year we have lost most of our spec reps, so I was thinking that your site would be a good substitute. But so far, in just one day, I have learned that it is better than spec reps. I am much more up-to-date than with the info the paper merchants and paper spec reps were giving me."

Judy Felker
ODEN Marketing
& Design

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Averill & Associates