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Serving Up the New porcelainECO

Unisource is truly “on the ball” with this newest promotion celebrating the launch of porcelainECO, an exclusive premium-coated paper that contains 10 percent postconsumer waste content and is FSC chain-of-custody certified.
Titled “The Racquet Sport,” the stepped, French-folded, wire-o bound Read more »

OptiLabel HB Facestock Launched

NewPage Corporation has launched OptiLabel HB, a 54 lb. high performance general-purpose label paper for North American and international pressure sensitive markets.
The product development team set its sights on creating a new label facestock that maintains a premium appearance, Read more »

Mohawk Show 11 Winners

The Mohawk Show allows thousands of printers and designers a chance to catch the eye of their peers and potential clients by having their entries reviewed by an esteemed panel of jurors and viewers of the traveling exhibit.

Of this Read more »

paper tips

Postcards: It’s Tearing Me Up

By Sabine Lenz

Crumpled on the side, one corner completely torn off, the poor thing arrived at my doorstep a few days ago. Was it the loser in a feral cat fight? No, just an innocent postcard that got caught in an ill-fated traffic accident.

Now, we all get a solid number of direct mail pieces each day, but what made this one so special was the fact that it actually looked much worse for the wear than most and … wait for it … was mailed by a printing organization. Not that it was their fault as such … it’s just that funny irony thing again … especially given that the “Paper Queen” ended up as an eyewitness.

Bulking Up for Protection
It was a large postcard, a very large postcard. At 6 x 11 inches, it offered a lot of marketing real estate. But was there any connection to the overall size and its tattered condition? Was it the weight of the paper or perhaps the thickness of the paper that left this card in a vulnerable spot? Read more »>